It is not too busy first thing in the morning, but obviously that depends on the store. It used to get very busy at about 10 and then again for the lunchtime rush which would often last several hours. Over the Christmas period there was often a non-stop rush and pressure for you to try and serve the customers as quickly as possible. I would not recommend this job who is trying to do it alongside something else (e.g. University) as they would not allow me to lessen my hours (still within my contracted amount). While there were negatives, there were also positives. The pay is good, you also get holiday pay and decent staff discount (up to 50%).