"We always recommend Indeed to our clients because we know that’s where the audience is."Marinda Yelverton, Account Manager, Group1201
A leading transportation and logistics company uses Indeed to fill driver positions and other openings across the US, while significantly improving the applicant-to-hire ratio.
Rethinking recruitment strategies
Arnold Transportation is one of the fastest growing transportation and logistics companies in the United States. Specialising in transportation services throughout much of the country, Arnold Transportation is always looking to fill both driver and administrative positions. Arnold Transportation turned to recruitment advertiser Group1201 to improve its recruitment campaigns and craft strategies to attract top talent to the company.
Optimising the campaign
Beginning with a test budget in a few markets, Group1201 decided to sponsor Arnold Transportation’s jobs on Indeed. “We got a lot of traction and success from that decision,” said Marinda Yelverton, Account Manager at Group1201. “Awareness spread about how the Indeed platform worked and why it was successful. Instead of needing to go to a niche job board or another specialised site, you can find everything in one place. This is because Indeed brings together all these sources from around the web.”
With Indeed’s pay-per-click model, Group1201 was able to adjust campaigns as needed and build strategies around campaign performance. “The PPC model is flexible so we were able to build with the smaller campaigns first, then it spread like wildfire,” said Yelverton. Instead of these one-off efforts, we began including it in our monthly budget and incorporating it into the larger vision. It encouraged us to test things out and really figure out what was working.”
Group1201 decided to sponsor positions for Company Drivers and Owner Operators to fill Arnold Transportation’s hiring needs.
"I compared Indeed to other similar platforms that the client had been using for the same amount of time. During this timeframe, Indeed consistently reigned as a top performer across all tracking variables."Marinda Yelverton, Account Manager, Group1201
Increased interaction and more quality hires
“We judge media performance on cost per interactions, as in how many interactions a platform provoked for our client,” Yelverton said. “With Indeed, we measure how many people jump from a landing page on Indeed to Arnold Transportation’s employer website. We use those metrics to show our clients how their investment is performing.”
“I compared Indeed to other similar platforms that the client had been using for the same amount of time,” Yelverton said. “During this timeframe, Indeed consistently reigned as a top performer across all tracking metrics. Indeed provided Arnold Transportation with the greatest number of hires at the lowest cost per hire and the best applicant-to-hire ratio, at a ratio two times better than that of the next closest source.”
“We always recommend Indeed to our clients because we know that’s where the audience is,” Yelverton said. “It’s consistently rating at the top for us. And those are results that make the most of our clients’ budgets.”
With over 100 million unique visitors to Indeed, employers like Arnold Transportation can target job openings to reach the right candidates, delivering more quality hires than any other recruitment source.
“Each campaign is something we can tailor for each client,” Yelverton said. “The flexibility and the tracking give us the tools to make decisions about the campaigns so they work for our clients in the best way.”