Recruiting top talent takes a combination of creativity and diligence. Technology makes it easier than ever to publish your job postings to a broad audience—but to connect with qualified candidates and drive excitement about the role and your company, you have to stand out.
Here are a few recruitment strategies to help you immediately captivate job seekers, create a memorable first impression of your company and successfully hire top candidates.
1. Treat Candidates Like Customers
Whether its a phone screening or an in-person interview, a candidate’s first impression of your company is critical. It’s important you make them feel you’re as excited about getting to know them as they are about being considered for the role. One of the best recruiting techniques is to treat interviewees the same way you treat your customers.
- Be respectful of their time. Whether its a phone call, video conference or in-person meeting, always be sure to show up on time. If you’re running late, let the candidate know as far in advance as possible.
- Be hospitable. When a candidate arrives for an in-person interview, ask if they’d like something to drink and show them where to find the restrooms. Make them feel as welcome and comfortable as possible.
- Make yourself available. Provide candidates with your contact information so they’re able to reach out with questions and concerns throughout the process.
2. Use Social Media
Social media is a fantastic recruiting tool. Social recruiting allows you to share job posting with your entire network and encourages a two-way conversation. Even if the people you reach aren’t interested in the role for which you’re hiring, it’s likely they may know someone who is a good fit. Also, by sharing photos and videos from company events or day-to-day office life, you give potential applicants a glimpse into your company culture.
3. Implement an Employee Referral Program
Great people usually make a habit of surrounding themselves with other highly capable professionals. While many employees are probably already sharing open roles with qualified contacts in their networks, a well-developed employee referral program can boost this behavior even more. By incentivizing referrals with bonuses and contests, you can drum up excitement and further motivate your workforce to bring the best talent they know into your organization.
4. Craft Compelling Job Descriptions
Writing an attention-grabbing and thorough job description is crucial to engaging with qualified candidates.
Here are a few tips to consider:
- Make titles as specific as possible. The more accurate your title, the more effective you will be in piquing the interest of the most qualified and interested job seekers.
- Open with a captivating summary. Provide an overview that gets job seekers excited about the role and the company.
- Include the essentials. Include core responsibilities, hard and soft skills, day-to-day activities, and explain how the position fits into the organisation.
- Keep descriptions concise. Job descriptions between 700 and 2,000 characters receive up to 30% more applications, according to Indeed Data.1
5. Make Use of Sponsored Jobs to Stand Out
Because there are thousands of jobs posted to Indeed every day, job listing visibility can diminish over time. The best way to make sure a job posting continues to stand out is through a sponsored job. These paid listings are prominently displayed at the top and bottom of any relevant search results pages, and their placement won’t fall with time like free2 job listings — which results in more high quality applicants.
6. Check Resumes Posted Online
Indeed Resume hosts millions of resumes from job seekers across nearly any industry and location. Employers can quickly find candidates by entering a job title or skill and geographical area. You can narrow down results by criteria like years of experience, education level, and more. Also, by setting up a Resume Alert, you can receive daily emails with links to new resumes that match the criteria for the positions you’re looking to fill.
- Sign into Indeed Resume
- Conduct a relevant search
- Click “Get new resumes for this search by email” at the top of the search result
7. Consider Past Candidates
Often when you hire for a position, there are a few talented candidates that end up not making the cut due to timing or other external factors. When you’re recruiting for a similar position, consider re-visiting the resumes of past applicants. These candidates are already familiar with your company and may have picked up new skills and experience since you last spoke.
8. Claim Your Company Page
Before applying to a company, job seekers often take time to research employee reviews, salary data, benefits and more. All of this information can be found on an Indeed company page. By claiming your company page, you can respond to reviews, customise your page and add your branding.
Here’s how to do it:
- Visit indeed.com/hire/company-pages and search for your Company Page.
- On the right side of your page, click “Claim this Company Page.”
- Click “Claim” on the following page.
9. Attend Industry-Related Meetups
While job fairs can be helpful for finding qualified candidates, non-recruiting-specific events are also an excellent opportunity to meet motivated industry professionals who are eager to network and advance in their field. For example, if you’re seeking a software engineer, find a local group, meetup or association focused on software development and attend a local meeting. The most passionate professionals will quickly stand out.
10. Include Peers in the Interview Process
Sometimes the best person to interview a candidate is a someone already working in the same or similar role. This employee already knows what it takes to excel in the position, and can verify whether candidates have the skills and experience needed to do the job well. Also, current employees can give an accurate description of day-to-day experiences and help candidates better understand what they can expect if hired.
When it comes to finding and hiring great people, you have to be persistent and willing to think outside the box. By using these recruitment strategies, you can quickly discover highly qualified, passionate professionals ready to join your team.
- Job Offer Letter Format With Template
- Phone Interview Questions to Ask Candidates
- How To Write Job Offer Email
1Source: Indeed data (worldwide)
2Free job posting offer does not apply to certain types of job listings that do not satisfy our terms, quality standards and usage limits (e.g. to improve job seeker experience or protect against poor quality job listings)