Global Brands is a chaotic part of the business with weak Marketing leadership
A fast-paced and challenging culture, which offers lots of opportunities. Unfortunately, these are not realised owing to ongoing challenges with multiple restructures (sometimes more than one in a year), chaotic WoW with limited clarity on RACIs, lots of politics and weak marketing leadership. There are tiny budgets for the size of the brands and growth mainly comes through acquisition of other brands or new districution. The business talks culture and people but doesn't live them, instead chasing sales at all costs.