Working with 'Scotland' is inspiring, the senior management not so much
Manager (Former Employee) – Ocean Point – 18 May 2018
There are 2 kinds of people working at VisitScotland, those that are lifers and those that are passing through. It's a great place to get exposure within the market place and network for future opportunities but it's not a place to grow your career. The 2 main reasons being that the roles just don't exist and those in them aren't moving.
In terms of work culture they are trying to implement a values based culture but with no buy in from senior management its not really embedded or valued.
Regarding management I would say this lets down the organisations aspirations. As with many organisations there is politics at play but unfortunately with no accountability for revenue this is allowed to play out on another level with a lot of questionable decision making derived from relationships and opinion over insight and data. There is no project management structure and teams generally don't play well together.
Given the prominence of the organisation we did take part in some big projects and collaborate with some great brands.
Good office location, friendly teams and passionate workforce, strong maternity package
Lack of leadership and management skills in senior management, low salaries, no strive for excellence
Typical government role, with creative consumer focused brand
Manager (Current Employee) – Edinburgh – 28 January 2018
As a non commercial organisation it can be tough to motivate people with relatively low salaries and vague targets, however most people are passionate about working for Scotland. Colleagues are generally fun and professional but their is an element of bitterness amongst longer serving staff that can make it difficult to move or change anything. It's a great place to get some excellent career experience but would be difficult to justify staying long term for career advancement. Management is generally a mixed bag and struggle to work together. Your experience in the organisation therefore is reliant a bit on who you report to. Overall the exposure to both government offices and Scottish businesses is fantastic making it a great networking opportunity.
VisitScotland is a great place to work with decent managemnet and fellow staff members. However, it is really only suitable as a pin money job at VSA level, they don't give you enough hurs to be a full time profession now.
Anonymous (Former Employee) – Edinburgh – 8 April 2016
I worked there over various roles for more than 5 years.
+ Excellent opportunities in a diverse company + Good brand name to have in your CV + Flexible working hours - great for having kids + Supportive and friendly colleagues + Generous holidays + Learning and development opportunities + You learn as much as you learnt in school
- You are expected to think by the book, no creativity or flexibility - Don't expect to be congratulated or appraised for what you do - Young managers with no personality and poor decision making skills - you will have to apply their poor ideas or plans. - Loads of conflicts and politics between departments and loads of unjustified tension and frustration within the company. - If you are good within your role, it is very likely that they will discourage you to apply for other jobs, which is totally crazy! - At the end of the day, public sector jobs are not known for the effectiveness, efficiency and decision making - and VS is not an exemption.
underpaid, overworked, poor management and company culture
Marketing Executive (Current Employee) – Edinburgh – 4 September 2013
Tipical day: each day is different and presents a challenge, dealing with enquiries B2B and B2C, work on a content management for the website, consumer newsletter, organising events, promotions, competition prize etc
A typical day at work would involve researching news stories, drafting news releases or other press materials and pitching these stories to News Editors generating positive news coverage for our company.
I've learned a huge amount during my time with VisitScotland including the planning and implementation and evaluation of a huge range of International and UK marketing and PR campaigns, business marketing strategies and PR activities. I have also learned a lot about national and local politics and had the privilege of working on some of Scotland's top tourism campaigns.
The company also assisted me in subsidising a diploma - a Professional Certificate in Marketing and I have completed many CIPR/CIM training courses here over the years . Working in 5 different directorates gave me the opportunity to learn different skills around the business and also meant I could locate myself in different areas of Scotland including Edinburgh, Inverness, Stirling and latterly Dumfries.
VisitScotland also gave me the opportunity to promote Scotland as a travel destination and work abroad in New York, Belgium and Amsterdam as well as London and other areas of the UK including travel trade events and travel/features writer workshops.
education, benefits and salary
further job opportunities are only available in Edinburgh