Great Products, let down by low salaries
The North Face has always been a very strong brand, known for it's quality and style by mountaineers and streetwear users alike. Unfortunately in the UK at least they pay far less than any comparable brand, creating a situation where it is difficult to recruit staff who are skilled and dedicated enough to perform at the expected standard. Moreover it has been a shame to see the brand slowly transforming from a brand that makes products that last for a purpose, to a fast fashion brand with declining quality and a greenwashing approach to the environment.
The store manager and Area manager are both very nice, however it is clear that their ability to influence change is very limited and decisions about everything important are largely made by people who will never visit the store.