Superdry is a great place to work....if you're a student/part timer with no ambition to progress and want endless extra days off, and generally don't care.
Management in stores is ridiculous, higher management is even worse! There is no clear communication between anyone, any communication there is, is usually wrong, confused or just generally a load of rubbish! This in turn, results in a lot of managers running around in a panic just bodging stuff together as best they can.
There is no chance of progression unless you're mates with the right person, as a result, there are a lot of people in position they are clearly not qualified for. Any in-house positions are given on the basis of who you know, not who is best suited for the role.
HR rarely action anything and if you want a few extra days off, it's really easy and you'll barely need an excuse. Or even if you lie and get caught out....you'll still be fine!
Pay is ok for retail, but it's not reflective of your work, i.e you all get the same regardless whether you're lazy or hardworking. Jokes on you if you're a grafter!
There are no bonuses or incentives. There's talk of incentives, but even if you win....(as a store, there's nothing individual!) you won't even see them.
If you're just looking for a casual job, that requires little effort, with nothing in return, you probably won't mind working at Superdry,
If you are looking for something that you can progress in and be productive with your time, don't bother! This is not the place.