A strong sense of history is important to the company, to have a large brand awareness and full background knowledge of the products. Training is very intense - i had to travel from Bath to London for a days training in which you are expected to have completed online training and to have retained literally all of the information. Understandable pride for the brand but can be a bit much.
I worked as a brand ambassador in House of Fraser, so i had my own section to man. A typical day was arriving, checking everything is in stock, positioned to perfection and very clean. I had training on how to talk to customers, how to help them with products, basically trying to sell them products. I also had to help out with House of Fraser, manning their fitting rooms and closing tills.
If new stock had arrived I would unpack the products and check their quantity matched to order details, price them up (which was confusing until you understand the product codes etc) and organise where they would go in the stock room.
My area manager was amazing, i didn't have a manager when i first started and the area manager made a huge effort to make sure i was doing OK, understood the online training and encouraged me with sales.
Once I had a manager, he was understanding with any problems I had and was encouraging, a nice guy but maybe needed ICT training and a better understanding of professionalism.