Work Experience at Jaguar Land Rover
Marketing Assistant (Former Employee) – Coventry – 29 January 2018
I carried out a week's work experience at Jaguar Land Rover in the Marketing department. During the week there I produced a presentation on my Generation, ‘Generation Z’ perceptions and behaviours. Which I then presented to the product marketing strategy director and some of the marketing team. Throughout the presentation I was able to explain my perceptions on different cars within the market and my buying behaviour in terms of what factors would be the key influences when buying a car. In addition to this, I carried out research and collected data on how our generation is influenced by social media.
I gained a greater awareness of how competitive the automobile industry is, when carrying out research to identify different car brands.
The information provided in the presentation enabled me and my work colleagues to analyse the most effective marketing communication strategies Jaguar Land Rover could adopt to promote a new car to our generation in around 10 years’ time.
The most enjoyable part of the experience was providing the marketing team with a clearer understanding of our wants and needs that could be used towards the development of a car focused on Generation Z in the future.
Good Insight into a real life Business