Through the QConsult Programme, run by the Queen Mary University, I and four fellow students formed a team and were employed by the FDM group. The FDM Group recruits university graduates, returners to work and ex-forces to become consultants for their clients. Our task was to figure out the most efficient ways of marketing the company’s services in London, with a focus on the Tower Hamlets borough. This involved researching different marketing strategies, through methods such as radio, newspapers, online promotion, posters and spreading leaflets. All our research and recommendations were put together in a PowerPoint presentation that we displayed to the board of directors of the FDM Group.
This was a great opportunity to work in a close-knit and diversely specialised team, to form new friendships, and to see the commercial reality of a business by contributing to the way in which it attracts its clients and promotes its services.