- The clients involved;
I maintained a first class relationship with airport management at CEO and VP of Marketing level. I increased Amex visibility throughout all airports in Europe and carried out a thorough marketing analysis. I created co-marketing campaigns with airport parking companies, Duty Free, restaurants and shops.
- My personal revenue responsibilities during these engagements;
I developed with AMEX a new Rewards Initiative for AMEX customers to encourage and increase card use within airports. I provided reports to AMEX VP Marketing with full access to and support from AMEX Sales, Marketing and Media teams. I was the sole responsible for the American Express –Alitalia credit cards, P.R., Business Development, Marketing and Sales executive.
I pruposed, designed and implemented a new sales campaign. Profit margin around 25%.