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03759
Position
PPC Specialists (Temporary) x 2
Role Level
4
Location
London
Job Description
Solid experience of managing keyword list for his/her market:
Identify and prioritize keywords to target
Execute bid strategy
Select and provide requirements for landing pages
Execute URL strategy
Continually track keyword performance for his/her market
Manage agency/agencies as appropriate for his/her market
Essential:
Solid experience managing significant SEM volume in an e-commerce space
A strong understanding of online and direct marketing required and how this interfaces with the wider business
Ability to plan and prioritise to deliver on time
Good commercial and analytical skills
Enthusiastic, self-confident, positive and energetic team player
Deep knowledge of SEM and Google Adwords
Able to forecast performance and spend for £MM+ budget
Able to use bidding tool
Solid Experience managing SEM and web agencies
Excellent MS Excel, Word, Power Point skills.
Extremely data-orientated, moderately comfortable with statistics and economics
Significant experience managing SEM campaigns for a large e-commerce business
Desirable:
Knowledge of the travel industry preferred, online travel strongly preferred
Knowledge of database tools (e.g. SQL, Access, etc.)
Experience managing search engines other than Google
Online travel experience preferred
Consumer e-commerce preferred
Primary Location
London
Schedule
Full-time
Job Posting
25/01/2011
01 Feb 2011 18:59:00
Thomas Cook Group - 2 years ago
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