Online Marketing Specialist
Permanent Solutions Direct - West Sussex

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Our client, an exciting global brand, is seeking an Online Marketing Specialist to join their team based in Crawley, West Sussex. For this organisation the web channel is a strategically critical route to market therefore online advertising is the top driver in online marketing, and key to the web's role as a driver of business success.
Key responsibilities for this role include the delivery of online advertising strategy according to agreed objectives and Paid Search (PPC). Delivering campaign strategy for paid search acrosscompany brands and across all paid search platforms including but not limited to Google, MSN and Yahoo is key to this position as well as the delivery of campaign strategy, reviews and optimisations with key phrase analysis and selection, keyword matching, search term targeting, listing position, bidding strategy and day parting. You will be required to deliver ad creative and copy by creating, expanding and structuring campaigns and ad groups.
Online display and retargeting/remarketing form part of this role. You will need to deliver and optimise display advertising including networks and scheduled banner display as well as deliver affiliate programmes on networks and direct partnership marketing for company brands according to agreed objectives.
The successful candidate will have proven experience in paid search for e-commerce sites, working in multi-disciplinary teams. Excellent attention to detail is required as well as the ability to effectively multi-task and strong knowledge and understanding of search marketing methods and tools. Experience of managing, testing and optimising keywords, ad text, position and landing pages based on performances of campaigns is key. You should be analytical and data driven with experience of creating weekly/monthly/ad hoc reports on advertising performance including CPA,CPC, ROI, CoS.
We are an "Employment Business" for the purposes of the Conduct of Employment Agencies and Employment Businesses Regulations 2003.

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