Marketing Manager- British Army Recruitment
Upavon (will require travel)
The Army Recruiting Project represents a major investment in the transformation of military recruiting. While the Army retains ownership of recruitment policy, entry criteria and assessment standards, Capita will deliver the entire process for the attraction and recruitment of soldiers and officers to the Regular and Territorial Army. It will also provide a tri-service information and communications technology (ICT) platform to underpin recruitment for the Royal Navy, Army and Royal Air Force.
As a result of this, we are in the process of growing a Marketing team to help implement the Recruitment and Marketing Strategy. We are looking for an experienced Marketing Manager who will be responsible for the full mix of national and regional communications channels available to support Capita in achieving recruitment targets for specific parts of the Army. Your remit will include ensuring that all materials produced sit within brand guidelines, that the messaging used supports national and regional recruitment activity and the messages, vision and values of the British Army as a whole, managing complex key stakeholders both internally and within the Army, and also the Agencies to ensure that Campaigns are delivered on time and to a high standard, within budget.
To be considered for this role we are looking for candidates with strong stakeholder management experience, with a grounding in Marketing Campaigns (candidates from an Agency background potentially are at an advantage). It is desirable that you have managed regional/national Marketing campaigns, have a strong understanding of the Recruitment cycle and an appreciation of the Army. The role will require flexibility for regular travel.
Responsibilities:
Delivery of annual and in-year regional marketing plans
Support the achievement of national candidate attraction targets through highly focused activity
Budget control and reporting
Internal and external stakeholder management
Agency and supplier management
Ensuring activity is aligned and supports the wider Army Brand
Essential Experience/Skills
Experience:
Broad Marketing/Campaign background (agency or client side)
