Vertical Marketing is a critical part of Zebra’s go-to-market strategy. The Vertical Market Development team is responsible for defining and managing the marketing activity for Zebra’s target vertical markets, including developing in-depth knowledge of market trends and requirements. The primary goal is to drive incremental revenue growth through new and existing products, applications and channel partners to support achievement of EMEA sales targets. Vertical Market Managers take the lead in Zebra’s go to market strategies in EMEA for market related projects, which may be include product development input, market message development, end user engagement, industry standards evaluation or technology assessment.
These strategies include but are not limited to:
Development of vertical messages supporting EMEA sales objectives
Development & execution of marketing strategy to create revenue opportunities
Industry spokesperson for the given vertical markets on an EMEA basis.
Identification of market trends and opportunities in EMEA
Communication of market messaging to sales, channel and alliance partners
Market sizing in EMEA for a given vertical
Revenue projections & measurement in EMEA for a given vertical
Marketing budget and plan development for a given markets
End user engagement strategy
Alliance partner development and engagement
Develop in-depth understand of the target verticals through research and end user engagement
Partner with account and business development managers to develop and execute market focused messaging
Work with Channel Marketing to revise channel programs to support vertical market growth
To develop sales tools to help sales teams and channel partners replicate successes & close sales
Identify opportunities for additional applications at existing customers
Identify new opportunities for the company’s current and future products in defined vertical markets
Devise and execute integrated programs (encompassing marcoms, product and sales) with specific revenue objectives
To train qualified channel in all countries to an agreed level of competence for selling into the vertical
Fluent in English both orally and written.
Additional European language an advantage
Minimum 5 years in sales or marketing roles
Able to develop and manage a marketing activity plan
Understanding of channel sales model
Comfortable engaging with executives at end user level
Presenting experience and the ability to create and deliver high quality presentations
Comfortable presenting to large international audiences.
Experience of delivering interviews to the Trade Press and media
Understanding of the healthcare and government environments
Travel / Flexibility
The Job covers the EMEA region and will therefore require between 40 and 80 days travel per annum. Candidates must be willing and able to spend a large amount of time on the road and occasional Saturday night stay overs for long haul destinations.
Zebra Corp - 4 years ago