Marketing projects manager, SOS Children UK
The role of the marketing projects manager at SOS Children’s Villages UK is to create significant new markets and channels through which the fund-raising team can operate.
To achieve this outcome, the marketing projects manager, in continual liaison with both the marketing director and fundraising director:
1) Identifies key markets & channels through which significant levels of fund-raising - providing an expected significant rate of return on investment - can be generated; consults fundraising team members; and agrees with the marketing and fundraising directors which markets to pursue.
2) Researches these key markets & channels through:
Research will cover prospective opportunities across all SOS fundraising sectors and may involve proposals for innovative new fundraising opportunities.
- Desk research
- Meeting key individuals immersed in the market
- Attending significant events to enhance understanding.
3) Sets a timeframe for each project, allocating time as needed in accordance with the project’s expanse, yet aiming to reduce time allocated through experience and use of standardised procedures. Some projects may be handled concurrently with others; some projects will need to be narrowed to a particular target audience to achieve results within a productive timeframe.
4) Develops and maintains a template report on findings, including:
5) Starts to ‘work’ the package of findings through a limited number of key contacts and prime opportunities over a limited period – across all fundraising sectors.
- New market & channel descriptions
- Objectives of market approach
- Target audience & how to reach them
- Tone of voice for communication with market
- Ideas for development work within market, with samples to illustrate prospective development projects (eg. advertising copywriting & design)
- Recommended first steps
- Key contacts within market
- Recommended dedicated media outlets for growing awareness in market
- Expected financial outcome (including an analysis of rate of return).
6) Amends package as necessary based on experience.
7) Presents and ‘sells’ package within SOS, in particular to the fund-raising team, through an illustrated verbal presentation and written report, delivered complete as a practical, ready-made entity so that fundraisers can adopt it and start implementing it immediately.
8) Exits the project, through agreeing the procedure with the marketing, fundraising and finance directors, and handing over written, specific responsibilities to the fundraising, marketing and finance teams as appropriate, while remaining available for limited ongoing consultancy, but not undertaking ongoing related project work thereafter.
9) Supports the marketing and fundraising directors in other relevant project work required from time to time, including a major research project to be pursued from 2011.
Completion of one project every two months (or six per annum), comprehensively delivered, is a benchmark for performance criteria.
Reporting & liaison
Formally, the marketing projects manager reports to the SOS Children UK marketing director. But day-to-day liaison is with both the marketing director and the fundraising director.
The role is a ‘bridge’ between the two teams. The marketing projects manager will circulate (to both teams) a fortnightly summary of what he/she is doing and what progress has been made.
As the marketing projects manager builds relationships with the key people in the different fundraising sectors, and sends them information about SOS Children, he/she will also liaise in advance with the fundraising team member responsible for each relevant sector to keep them informed of progress and involved in the process.
Depending on the likely success of fundraising from within the new market, the fundraising director will appoint a specialist, across-the-board fundraiser for a period on a short-term contract to pursue fundraising in the market sector. (The specialist may well be representative of the sector being targeted.) If this is the case, the marketing projects manager will also liaise closely with the specialist.
The salary is subject to negotiation and will reflect the seniority of this significant and influential position within SOS UK.
The start date can be flexible, according to the successful recruit’s current circumstances.