SAS data / Customer Insight Analysts

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SAS data analysts with experience of Regression and Linear Modelling including customer segmentation / clustering are required by FTSE 100 company based in London. You will ideally have some background in customer Insight and experience of working closely or alongside Marketing to provide pre and post campaign analysis.

The Person:
This role would be ideally suited to a candidate with proven commercial experience in SAS (or SQL). This experience MUST have been gained in a direct marketing or customer orientated marketing/insight position
  • SAS:
Ideally, you will be confident with SAS Base, SAS Macro etc and be able to utilise statistical modelling techniques eg CHAID, Clustering, Regression. Candidates with a less advanced level of SAS will be considered on the basis of having solid SAS experience in a Marketing/Insight/Direct Marketing/Retail/Banking/Financial Services environment.
Ability to work with SQL, Relational Databases and Data Mining is a bonus, however not essential. Experience with Teradata would also be beneficial but again, not essential
  • Experience in working with customer data sets such as Financial Services/Retail/ Banking environments
  • Communication: You will liaise with numerous departments on your findings and will be comfortable working with team members to help shape future direct marketing strategies
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