Retail Associate - Optical Advisor
Optical Express Group - London

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Job Title: Retail Associate / Optical Advisor

Hours: Full Time 40 hours

Location Startford, West field Shopping Centre

Optical Express is one of the World’s leading providers of Laser eye surgery with the largest number of clinics throughout the UK and Europe. We treat over 100,000 patients every year with this life changing procedure. A progressive and rapidly-expanding organisation, we also operate over 110 optical stores and a state of the art medical hospital and cosmetic treatment centre. The group operates in the UK, Ireland, Croatia, France, Germany, and The Netherlands.

Due to our new expansion plans and store opening schedule a great opportunity has arisen to join Optical Express as one of our Retail Sales Associates / Optical Advisors.

The Optical Advisor is the sales advisor in the store. They are customer facing and are required to sell the benefits of Glasses, Contact Lens, eye examinations and refractive procedure such as Laser Eye Surgery or Intra-Occular Lens to new or existing Optical Express patients and customers. Working to challenging but attainable targets, the Sales Advisor will follow our Company patient journey with every patient to comply with key operational procedures. Building rapport, and identifying customer needs, they will use their influencing skills to achieve a successful sale.

The ideal candidate will have a proven track record within a sales / Retail and/or Healthcare sector. They will have a strong working knowledge of a commercial sales environment and possess excellent customer focus skills coupled with an ability to generate sales. They will need to have robust analytical skills and be able to provide resolutions to problems that they will encounter. Our training & induction programme is designed to give you the skills and technical ability to succeed in the role, as well as keeping you fully informed on competitors, the marketplace and the key factors that will help deliver your sales.

Key Responsibilities and Accountabilities:

Key Responsibilities 

To do ‘three way’ handovers according to Company procedures 
To acknowledge every Patient when they enter the store 
To accurately maintain all manual and computerised customer records in accordance with Data Protection 
To maximise conversion opportunities with the patients to our premier treatments 
Maintaining an up to date knowledge on all products and associated key features and benefits 
To keep accurate Patient records and to manage, engage and convert suitable patients 
Influence and advise potential patients on the most suitable and appropriate solution for their needs 
Work closely with other store associates to achieve overall store objectives 
Administrative duties such as stock ordering & stock checking 
To assist in the running of the store / Clinic, answering the telephone and general reception duties as required 
To maximise sales by actively targeting potential customers out with the store or shopping centre with promotional material or other means deemed appropriate by the Store /Clinic Manager 
To ensure adherence to all company policy / procedure and relevant legislation in all areas of work

Minimum Requirements:

Desirable 

A general understanding of the specific sector in which you hope to operate and the challenges faced by professionals 
A passion or interest for Glasses / Contact Lenses or refractive surgery 
Enthusiastic and willingness to learn 
A hands-on and customer-centric approach 
Ability to forge strong relationships in a commercial environment 
Determination to succeed and overall career ambition 
Ability to work as part of a team and on own initiative 
Will be Self-motivated, enthusiastic and well presented, professional with a strong customer service focus and great commercial awareness. 
Good working knowledge of financial aspects of selling 
The ability to multi-task 
Highly motivated, personable with a friendly attitude

Essential Skills 

Excellent communication and presentation skills 
Ability to absorb and convey highly technical information 
Adaptable with a flexible approach to work 
Excellent time management skills and ability to prioritise tasks 
A confident and professional individual who has fantastic organisational skills 
Ability to demonstrate both a clinical and sales aptitude 
An articulate and presentable candidate is essential 
Fluent English language skills are essential, (IELTS grade 6 or above) 
Good experience of Microsoft office and outlook 
Excellent telephone manner 
Meticulous attention to detail 
Ability to negotiate quotations & influence outcomes 
Demonstrate confidentiality, integrity and discretion

In addition you may have had experience in the following roles: Optical Advisor, Retail Associate, Medical Sales, Retail Management, Customer Services, Telesales, Junior Management roles, Team Leader, Supervisor, Sales Representative, retail sales, pharmacy sales roles.

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About this company
Optical express | The Dental Clinic are focused on preventing future teeth and gum problems and are committed to providing advice and...