Business Development Manager, £28K basic+commission
With fantastic offices in Brighton, our client’s media group was launched as a company to marry data with content publishing. They believe that behind every good magazine and website there is a good data strategy and subscription plan.
Their flagship magazine is the oldest cruise magazine in Europe and has been publishing for over 16 years. This was previously a quarterly publication but due to customer demand and opportunity for advertising growth, it was turned into a bi-monthly publication this year. Circulation is 20,000 and is made up of subscribers and targeted distribution including ships docking at Portsmouth, Southampton and Dover, the Top 50 London hotels, first class and business class lounges at Gatwick, Heathrow and Manchester, Golf clubs and gyms/sports clubs such as David Lloyd.
The print magazine delivers in-depth features to the new to cruising consumer as well as to regular cruise holiday makers looking at different types of cruising.
Features include a close look at itineraries, new ships, recommendations for certain types of travellers including the most discerning, families, singles, foodies etc and suggests many new destinations for cruising.
The magazine is proud innovator and they have a particularly strong digital platform with plenty of opportunity to grow.
Due to growth in 2014 and further potential growth across the brand (printed magazine and digital platforms) they are looking for an additional sales person to join the commercial team to sell advertising solutions to a client base of cruise lines, airlines, tourist boards, hotels, luxury brands.
The role is approximately 80% new business and 20% repeat business and will involve selling to a large sector of advertisers from competitor magazines, non-core titles and websites and exhibitors at exhibitions.
The successful Business Development Manager will be a dynamic self-starter who is motivated to work well on their own as well as with a team.
The business development manager will ensure maximum delivery against sales targets across a brand portfolio of digital products, bi-monthly magazine, and the annual year book plus through generation of new business and growth of existing business
To deliver/exceed your monthly, quarterly and annual target revenues
To sell marketing solutions
To be fundamental in the growth of revenue attached to the brand
To identify new revenue streams (on and offline) to generate sustainable growth, year on year
To achieve and exceed the standards of performance set out by the MD and have a ruthless daily focus, putting in sales calls and visits, on driving revenue and winning market share for the brand
To make the agreed number of visits and ensure regular contact with identified repeat and new clients in order to grow revenue and market share
To be the recognised face of across the customer types in specified territory.
Advise the MD and team on market trends and developments in order to maximise on sales opportunities
Relationship Management - Maintain regular contact (through both face-to-face visits and telephone contact) with your competitor client list, win back lists and build excellent working relationships in order to win share from competitors.
The business development manager will be/have: -
Consistent top sales performer
Face to face experience
Experience of selling new business/business development
Experience of selling marketing solutions – digital and print advertising, sponsorship.
Experience of selling awards/conferences/roundtables/other bespoke solutions beneficial but not essential, but the ability to learn quickly and create bespoke packages and proposals for your client is essential
For more information on this role, please get in touch ASAP for more information, firstname.lastname@example.org With fantastic offices in Brighton, our client’s media group was launched as a company to marry data with content publishing.
Morgan Rutherford Associates is a specialised media recruitment consultancy dedicated to the provision of sales and editorial staff within...