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STAMFORD, Conn. May 11, 2006 -- Indeed, the most comprehensive search engine for jobs, today
announced the formal launch of the first pay-per-click job advertising network. Employers,
recruiters and job boards may promote their job advertisements to millions of unique users
on Indeed.com and its network of leading Web sites, including About.com, NY Times Job Market
and Boston.com. Sponsored jobs are priced per click and are offered in addition to free
inclusion in Indeed.com's natural search results.
"Search engines have revolutionized the advertising industry with a pay-for-performance model,
and now Indeed is the first to create a pay-per-click network for classifieds advertising,"
said Paul Forster, CEO of Indeed. "Hundreds of advertisers and publishers have joined since we
launched the beta of our PPC advertising network in 2005."
Indeed's job advertising network is the first of its kind and differs both from typical pay-per-click
keyword advertising systems of general search engines like Google and Yahoo and from the conventional
pay-per-listing classified advertising model. Indeed's system is simpler to use than search engine
keyword advertising; advertisers may sponsor their jobs without having to pick keywords or write
advertising copy. Indeed uses the details contained in job descriptions to ensure that sponsored
jobs appear above and below the unpaid natural search results for applicable searches. Compared with
conventional classified advertising, Indeed's system is far more flexible. Instead of having to pay
hundreds of dollars for a 60-day listing - which is typical for job boards - job advertisers can
sponsor all their jobs and only pay per click-through. Advertisers can fine-tune their job advertising
campaigns by specifying a daily or monthly budget and by altering the price-per-click to make their
jobs more or less visible.
"Advertising with Indeed is easier and more targeted than traditional pay-per-click advertising,"
said Jim Ingham, CEO of Computerwork.com, a leading technology job board. "We are sponsoring all our
jobs on the Indeed network and it has been very effective in driving the right job seekers to our jobs."
Indeed's sponsored job advertising network comprises a growing number of Web sites and blogs. Indeed's
Publisher Program enables Webmasters and bloggers to display the Indeed Jobroll(TM) - a customized and
geo-coded listing that is automatically updated with the latest available jobs from Indeed.com.
Publishers not only benefit from the content-value of the jobs, but also earn money from the program.
Revenue generated from Jobroll clicks is shared with them, providing a financial incentive to publishers
of all kinds to join the program.
For more information, please visit http://ads.indeed.com.
About Indeed
Indeed, the most comprehensive search engine for jobs, has pioneered a radically improved approach to job
search. Job seekers now have free access - instantly, in a single search - to millions of jobs from thousands
of company websites, job boards, newspapers and associations. Indeed.com makes it easy for job seekers to
drill down by keyword and location to find exactly the right jobs. Job seekers may also save searches and
have jobs delivered by email alert or RSS. Indeed.com was selected by Time magazine as one of the
"50 Coolest Web Sites" for 2005 and by PC World as one of the best 50 websites in February 2006.
Indeed is a privately held company based in Stamford, Connecticut, founded by Paul Forster and Rony Kahan.
Shareholders include The New York Times Company, Union Square Ventures and Allen & Company. For more
information, please visit www.indeed.com.
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Contact Information
pr@indeed.com
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