The Kier Group are currently seeking a Head of Strategic Marketing. This position will be based at our head office in Tempsford, Sandy Bedfordshire or our offices in Basingstoke.
The prime functions of this post –
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Create and implement cost effective Marketing Strategies to meet agreed business objectives.
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Develop, manage, promote & position the Kier Brand in target markets.
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Protect and enhance the reputation of Kier through effective press and public relations.
Role Description –
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Develop an annual Marketing Strategy to meet the agreed objectives of the business.
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Agree annual Marketing Budget and deliver all activities to time and cost.
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Manage strategic and tactical Marketing Campaigns and projects to increase sales across the division.
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Conduct & analyse customer research, current market conditions & competitor information in order to identify requirements for current and future products or services.
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Create, develop and mange the distribution of appropriate marketing materials and sales tools to promote the services provided by the division.
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Ensure our Website is relevant, current and leads to better brand awareness.
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Ensure all marketing materials meet the high standards of the brand, are consistent with guidelines and that photography is relevant and representative.
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Organise and manage divisional events including corporate hospitality, conferences, seminars, speaking opportunities and launches to raise profile internally and externally.
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Manage and maintain Press and Public Relations including agency activity and report statistics.
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Secure relevant, timely and positive media coverage across all available channels.
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Put plans in place to avoid negative press and manage any potential reputational issues swiftly and effectively.
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Maintain professional internal & external relationships, including specialist agencies, that meet company values and make the best use of available resources.
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Maintain customer records and update databases.
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Review and prioritise sponsorship opportunities to position the brand effectively in target markets.
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Ensure that all activities make tangible bottom line or top line impact through either generating more sales or reducing cost to the business.
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Lead and develop direct reports, manage workload and ensure delivery of projects and targets.
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Co-ordinate Divisional projects and work collaboratively with marketing teams across the group.
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Monitor, review and report on all marketing activity and provide regular board reports.
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Act as a positive role model for others in the team.
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Other projects and tasks as agreed to be appropriate to the role.
The individual – Qualifications, Skills and Knowledge required –
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Extensive experience of developing, maintaining and delivering marketing strategies to meet company objectives.
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Proven track record of delivering measurable results.
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A strong understanding of customer and market dynamics and requirements.
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Commercial awareness.
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Creative, imaginative, problem solver.
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Strong written and verbal communicator.
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Able to establish and maintain relationships at all levels.
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Ability to prioritise, delegate and multi-task.
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Flexible listener, able to take on board and develop new ideas.
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Excellent organisation, planning and project management skills.
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Ability to present business plans and proposals in a logical way.
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Proven ability to effectively lead, manage and develop a team.
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Technical marketing skills & experience with relevant software applications.
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Business or marketing-related degree or equivalent professional qualification. Kier Group - 12 months ago
