My client are a leading business to business organisation in the North West, with a recognised worldwide brand. They are looking for an experienced marketing professional to be responsible for the strategic and deliverable marketing activitiy. To include: direct/email marketing, event management, sponsorship, advertising and market research to assist in the development of the sales activity. Key responsibilities:

• To develop brand strategy in conjunction with the marketing director
• To work with the Market Intelligence team to develop an in-depth understanding of the trends and market challenges
• To lead the specification, design, production, and distribution of information and compliance materials to customers
• To lead in the co-ordination and creation of all marketing activity; including all customer leaflets, internal brochures and customer stationery
• Work with key stakeholders to ensure all website and email content is consistent with brand strategy across all customer touch points
• To work closely with the Marketing and Development team to develop the customer communication (E-crm) programme
• Manage the Marketing budget and ensure all production campaigns are delivered on time, communicated effectively to all stakeholders and within the marketing budget

Preferred skills;

• Experience within a marketing environment preferably within B2B organisation
• Min. 4 years experience in a similar role essential
• Proven track record of managing and delivering projects to tight timescales
• Analytical & problem solving

This is an exiting opportunity for an experienced and commercial marketer to further their career in an organisation where marketing is an integral part of the daily commercial activity. Candidates will ideally have a business to business marketing background and be motivated by working in a fast paced busy marketing environment.
Marketing Week - 9 months ago