Dŵr Cymru provides 1.3 million customers with a vital public service that is central to the public and environmental health of Wales.
We have a great story to tell - from the personal commitment of our staff to deliver a vital service to our customers, to the hundreds of millions of pounds we invest in the economy each year to the role we play in safeguarding the environment for future generations.
The Head of Marketing will lead the development and delivery of marketing and brand development strategies to support Dwr Cymru's business needs and ensure that our presence and activity is highly visible both internally and externally. This will include overseeing a clear brand proposition, the production of all publications, brand guidelines, developing a consistent tone of voice, design style and approach to all internal and external campaign material and signage.
The successful candidate will be responsible for policing the Dwr Cymru brand, will work with the Head of External Relations to devise customer focussed campaigns to influence behaviour change, and working closely with colleagues across the business to refine and improve customer engagement.
You will deliver a coherent, consistently high-quality high-impact experience for internal and external stakeholders, always aligned to the overarching Dwr Cymru Communications Strategy.
Dŵr Cymru is a diverse organisation with staff located at hundreds of sites across Wales and adjacent parts of England. The organisation operates within a regulated, technical and highly complex sector. The successful candidate will build awareness and appreciation of Dŵr Cymru, our "not for profit" status, our £1.4bn 5-year investment programme as well as our campaigns to improve the environment, reduce pollution, and encourage our customers to use water wisely. This will be done through the development of a clear brand and marketing strategy that will increase the visibility of the company through a clear and consistent approach. An innovative and ambitious approach will be required in order to meet objectives on a tight budget that befits our "not-for-profit" status.
The role will require flexibility to work across disciplines. All staff are expected to actively explore and identify new and interesting avenues for communicating effectively and imaginatively with target audiences. The successful candidate will actively take an interest in developments in social and cultural trends, developments in the water sector and related industries and actively share learning and insights across the division.
To lead the development and delivery of a deliverable brand strategy and marketing plans to support key campaigns to build our reputation as a customer-focussed company, our "not-for-profit" status, and behavioural change campaigns to improve water efficiency and reduce pollution amongst others
To ensure the effective implementation of marketing plans and adherence to briefs, budgets and deadlines.
To oversee the development of brand identity and guidelines for use across the business, both internal and external.
Working collaboratively with the External Relations and Internal Communications teams, instruct and manage plans for marketing campaigns and brand development activity - and be accountable for the implementation of all advertising campaigns, branding, and external promotional activity
Working with Internal Communications and Senior Managers to help champion and develop the brand proposition internally, and help support the development and refinement of our customer engagement activity.
As an effective champion of our customers' interests, to help develop a customer focus to ensure all publications and other such output is appropriate for customers.
To help establish effective working relationships with key managers to ensure that all marketing activity, including publications, is planned in a timely fashion
Ensure co-ordinated and complementary marketing and communications activities across the company
To manage any contracts with external companies that are supporting the work of the marketing team
Keep abreast of industry trends, relevant external strategies and performance and use analytical frameworks, strategic business models and tools to interpret and translate the results.
To monitor and evaluate the impact of all materials and campaigns.
To represent the Director of Communications as and when required
To provide or support the Director of Communications on the preparation of any papers, presentations or other materials required for Board and Executive Team meetings or any similar materials
Skills and Experience
Experience in the field of marketing and brand planning, preferably gained within an industry of similar scale and complexity An outstanding creative leader with the ability to manage, develop and motivate the Dwr Cymru Marketing and Design team Experience in helping to deliver clear and consistent messages to targeted audiences, based on the highest creative standards, and sound creative judgement
Actively takes an interest in social and cultural trends, developments in marketing and the challenges facing the water industry and other utilities
Ability to remain confident and assured in difficult circumstances, proven resilience and stamina to sustain performance when under continuous pressure
Excellent interpersonal skills to establish rapport, credibility and relationships across Dwr Cymru
Proven presentation skills with the ability to communicate to and persuade people at all levels both internally and externally
Ability to manage a budget
Excellent interpersonal and communication skills with ability to influence by adopting a range of styles, tools and techniques appropriate to the audience and nature of information. Excellent presentation skills.
Leading creativity - fosters imagination, creativity and experimentation, takes and promotes considered risks, celebrates creative successes and learns from failure, shows openness to alternative ways of doing things.
Strategic thinking - able to identify a vision along with the plans which need to be implemented to meet the end goal, evaluating situations, decisions and issues in the short, medium and long term.
Collaboration - Ability to work collaboratively within a wider team and can use facilitation, feedback skills and meeting management effectively. Able to use their negotiating and persuasive skills to influence the opinions of peers and senior managers, in order to drive change and improve the way communications projects are managed.
Managing performance - sets challenging individual objectives for self and gets on with them, shares clear expectations about activities to be delivered both for self and other team members. Treats fellow team members (and extended team members) with honesty, respect and compassion.
Influencing and persuading - able to present sound and well reasoned arguments to convince others. Can draw from a range of strategies to persuade people in a way that results in agreement or behaviour change
Managing relationships - able to build and maintain effective working relationships with a range of people understanding their needs and goals. Shows sensitivity and tact. Works co-operatively with others to be part of a team, as opposed to working separately or competitively.
Flexibility - is open to change and adapts and works effectively in a variety of situations, individuals or groups. Able to understand and appreciate different and opposing perspectives on an issue.
If you wish to apply please email your tailored CV by clicking the APPLY NOW BUTTON
Dwr Cymru Welsh Water is an Equal Opportunities Employer.
Closing date - 29th May 2012 jobswales.co.uk - 13 months ago