Motorpoint, the UK's leading Car Supermarket Group offers its customers large savings on new & nearly new vehicles from five UK-wide locations. The Group sold over 26,000 retail cars in the year to March 2012 and a further 16,000 Part Exchange vehicles to the Trade market. The .. Group employs around 350 people & has a turnover in excess of £320 million. The Group has ambitious plans to expand to ten locations across the UK with two more sites currently identified.
As an experienced Marketing Professional you will report to the Managing Director and the Board and will be fully responsible for all aspects of the Marketing requirements of the business. The role will also encompass responsibility for Public Relations - a vital aspect for the UK's 'Car Buyer's Champion' which also holds the naming rights for two major arena venues.
Current marketing activity consists of Television, Print Media, Radio, Outdoor and Online. The role will also have control over Mobile and Internet development and content.
This is a wide ranging marketing role with real involvement in driving customers to our physical locations and our website and is suited to someone who has the ambition and drive to make things happen. The role is based at the Group's Head Office in Derby.
Marketing of company products and services to the right market whether B2B or B2C.
Manage key relationships with external media and creative agencies
Develop an annual marketing plan in conjunction with the Senior Management Team Budget management. To deliver all marketing activity within the agreed budget.
To generate timely and positive PR media coverage across all available media.
To conduct market research to identify requirements for current & future products.
Own and manage www.motorpoint.co.ukand influence outbound marketing activity.
Responsible for SED, Social Media and all other web content.
Management of one employee [PR & Social Media based role).
Drive footfall to physical locations by developing local marketing strategies.
The ideal candidate will be a strong communicator capable of building outstsnding relationships with the Senior Management Team. You will be able to make informed decisions based on market analysis and will be proactive in developing the marketing strategy of the business going forward. Additional qualities are…
- A keen interest in the Automotive industry - Demonstrate technical marketing skills and company product knowledge - Extensive experience of developing, maintaining and delivering on marketing strategies to meet company objectives - A strong understanding of E-Marketing [Google Adwords, Websites, Mobile, Email campaigns) - Understanding of a competitive market and the wider retail arena - Excellent analytical skills - Customer orientation - Excellent written and verbal communication skills - A proven track record in a similar role
This is a new role and as such the successful candidate would be required to commence employment quickly. The role offers a competitive salary, bonus, pension& Private Medical Insurance.
Applications should be made in the first in&t8nce to Adam Reynolds, Motorpoint Recruitment Manager (Applications will only be considered if sent with a detailed covering letter) You can also apply via the 'Apply Online' button.
Closing Date 18th May 2012.
- 13 months ago