You will be responsible for maximising clients' exposure on major search engines. The role encompasses all aspects of a search engine marketing campaign and you will perform organic SEO and paid advertising for a wide range of international clients.

Responsibilities will include day-to-day management and implementation of search marketing campaigns, including pay-per-click strategies, SEO, link building campaigns, web usability studies and website conversion analysis.

You tasks will include:
?X Perform SEO analysis of clients, their competitors and market sector.
?X Devise and manage ongoing optimisation campaigns
?X Analyse, identify and resolve of all aspects of the client's website relating to on-page technical and usability issues
?X Configure tracking and monitor/improve conversion rates
?X Create, manage and monitor PPC campaigns (Google Adwords, Bing adCenter, Yahoo Search Marketing)
?X Devise off-page link building strategies and deliver
?X Benchmark campaign performance and devise appropriate actions for maintaining and increasing visibility
?X Produce regular campaign reports
?X You will be involved in managing clients and agreeing deliverables
?X Auditing websites for usability and suggesting improvements
?X Assist in the costing of projects
?X Working with other team members and learning new skills
?X Maximising social media networking opportunities for clients - creating Facebook, Twitter, foursquare etc campaigns
?X Optimising and re-writing page copy

Who we're looking for

You should have the following core skills:
?X 3+ years commercial experience as an online marketing manager/executive having delivered both SEO, PPC and wider scope internet marketing strategies
?X Knowledge of natural/organic search engine optimisation tactics and how web metrics are tracked
?X An ability to analyse changes in the search algorithms and understand how to re-engineer website content and structure to stay up-to-date
?X Have experience of various SEO tools inc web positioning software and keyword analysis
?X Strong knowledge or configuring Google Analytics and paid search tools such as Google Adwords
?X Experience in configuring PPC campaigns, tuning and reporting on success
?X Experience of previous success in managing and improving SEO and PPC campaign performance an advantage
?X The ability to programme websites in languages such as HTML, CSS ,.Net, php and experience of SQL databases will be advantageous
?X Ability to work independently and be self-motivated with strong organisational skills

About our client

Our client is a well known business in Falkirk

What's on offer

£30,000 - £40,000 DOE
Michael Page UK - 11 months ago