£24k to £26k salary + excellent company benefits including free parking and pension scheme.
Our client is a multi-channel distributor of business supplies and services operating through both the reseller and direct business to business channels. The Group operates a centralised distribution network with "hubs" in Lutterworth, Normanton and Dublin and has turnover of c. £380 million and employs c.1100 people.
This is an exciting opportunity for an experienced PPC Marketing Executive to develop their PPC skills by expanding into the wider online marketing mix (including SEO, Analytics, Affiliates, Display & Social Media). Working as part of a team you will be responsible and take ownership for day to day management, reporting, analysis, development and recommendations for some of their key PPC search accounts across all major engines.
Your responsibilities will include:
Working with Google Adwords in managing current keyword portfolio, adding new products, removing obsolete products and exploring new keyword options.
Managing the AdCenter for duplication on Yahoo/Bing.
Providing manual outreach to Affiliates to negotiate additional advertising, and contacting and recruiting potential new affiliates.
Producing weekly Emails for special offers and posting on A4U.
Link building through competitor backlink analysis, writing guest posts, submitting to directories and providing manual outreach.
Writing and posting Blogs, maintaining the website, updating graphics and moderating comments.
Managing Twitter both FMS & Caboodle, ensuring daily postings, targeting potential followers, replying to Tweets and dealing with customer queries.
Managing FMS Google shopping, updating prices and adding new products to the feed, and ensuring compliance with latest changes.
Managing Google Analytics through daily, weekly and bespoke reporting.
You will be well educated and be comfortable working with Excel and Statistics and have experience in Google Analytics or Webtrends. You will also need to have recent experience of driving return on investment from PPC as a channel, utilising the latest analytical tools and bid management software's. Experience with Google Adwords, Social Media and Affiliate Marketing programmes is essential.
So if you wish to be considered for this superb opportunity and join a winning team, click apply. You must be eligible to work in the UK. HR Connexions is an employment agency and operates as an equal opportunities employer. reed.co.uk - 10 months ago