The Retail Marketing Manager is responsible for supporting First Choice and Thomson brand preference through the development and activation of consumer facing communication in the retail environment, including window displays, in-store POS and digital screens.
What You'll Be Doing
Strategy & activity
Manage every window display campaign (currently three per year). This includes concept development in line with business strategy and ATL campaigns, presentation of concepts to senior stakeholders through to artwork creation, print production and distribution into stores
Lead production and delivery of all in-store POS for both estates, including activity for Mainstream, FX, Cruise and third parties
Oversee POS distribution in line with the retail re-brand programme
Digital POS management and development of optimum content strategy for future roll out
Own ad hoc retail project work, including on-going development of the POS database
Manage ad hoc shop marketing requests and shop support activity
Plan new shop opening activity to raise awareness and drive footfall
Oversee shop event programme and develop a strategy for the future
Brief wider business on retail marketing plans and campaigns, including commercial teams, stores, regional/divisional managers and senior members of the business
Develop strong, on-going relationships with store and operations teams to ensure business and marketing needs are met
Represent Retail Marketing at regular planning meetings
Conduct research, carry out trials and make recommendations for improvement of our retail marketing communications
Spend time in the field understanding the local relationship between store and customers: Regularly monitor competitor activity & Develop a good understanding of different shop types in the estate
Support SMM and GM Retail Transformation with implementation of retail innovation: Understanding latest retail technologies, trends and best practices
Budgets
Management of retail marketing budget for window and in-store POS, ensuring all expenditure is made within budget and with appropriate approval
Manage purchase order and invoice process, to ensure all expenditure is approved, forecasted and accounted for in line with business policies and processes
Ensure all requested back up material is provided
Supplier management
Manage the day-to-day relationship with relevant suppliers
Ensure they are briefed on strategy, objectives and priorities
Team management
Manage the Marketing Executives and Administrator who provide support to the Retail & Local team
Manage other activity as and when required
Senior Marketing Manager line manager
Retail Operations contacts DSMs, RSMs, Sales Managers and Trading contacts, Shop Mgrs
Senior Distribution team including Retail Director and Head of Sales gaining buy in of concepts
Wider Brand and Retail & Local Marketing teams share processes and learnings
Third party, FX and CruiseDeals teams
CRM, Web, eCommerce and PR teams ensuring co-ordination of activity and messages
eCommerce & Retail contact strategy that integrates all channel activity
In-house design team
Product commercial priorities for inclusion in activity, understanding of new USPs
External
Creative agencies and retail marketing consultancies supplier management, budget control and development prioritisation
What We're Looking For
Educated to a degree standard
Proven experience of working in a similar marketing communications role
Proven experience of marketing campaign planning, briefing and execution through to delivery
Retail marketing experience including POS, merchandising and event support
Proven analytical skills and the ability to manage and interpret large volumes of data
Some experience of working with brand proposition and marketing strategy development
Some experience of briefing and interpreting insight to influence communication planning
Highly organised with a flexible approach to working within a fast changing, fast moving environment
Excellent presentation and communication skills, with proven ability to influence senior stakeholders
Managed external agencies and suppliers
Managed a large and complex budget
People management experience
Ability to work autonomously and align priorities with wider business strategy
PC literate Excel, Word, PowerPoint
Attention to detail and excellent spelling and grammar
Hiring Manager - Amanda Lakin TravelJobSearch.com - 12 months ago
