• Accountable for Digital Media Strategy ensuring it is agreed across Marketing and the wider business including Customer Experience, and that it is always used as a guiding principle in related initiatives and campaigns and that it is consistent and contributes to the overall Digital Marketing Strategy. • Bring broad thinking and an external contribution to all Digital media planning to ensure industry leading and provide basis for constructive challenge to media plans to maximise learning and ...
Michael Page International - 2 years ago
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