Saga is the leading provider of holidays and services for people over 50 in the UK.
The company has its origins in the 1950s, when the late Sidney De Haan OBE identified three critical factors for Saga’s future success, factors that continue to influence it today.
These involve concentrating exclusively on older customers, marketing to them ‘direct’ and offering excellent value-for-money without ever compromising on service or quality. Saga's ongoing commitment to trust, quality, dependability and value is the foundation upon which the company's reputation rests.
Today, Saga remains focused on understanding and responding to the changing demands of its customers, who form the fastest growing demographic group in the UK, one that is forecast to increase to 25m by 2015.
In September 2007 Saga became part of the Acromas Group of companies. – less
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