I approached B.Braun for a month of unpaid marketing experience, whilst I had some spare time off over the summer after my A-Levels.
My general day-to-day activities varied each day & week, as my time there was spent shadowing the Marketing executive on the different responsibilities the Marketing department held.
Key responsibilities I shadowed were;
- Marketing mix elements
- Key focus on retaining customers, and the different strategies used to attract new customers from competitors.
- How B.Braun target their customers